Don’t have a strategy for your marketing and communication efforts? You’re probably wasting time and money.
It doesn’t matter how good your website looks, or how fabulous your ads are, or how frequently you utilize social media – without a plan behind your efforts you aren’t likely to connect.
Thousands of communication delivery choices exist today. Every day a new platform, trend or app is identified that will save the world. But how will it change your world if you don’t have a plan?
We provide the strategy to address your communication goals. How? We take the time to understand your business or organization, not just in terms of how we can utilize fancy bells and whistles, but who you are. Really.
Research into the communities where you operate, what they have in common, what binds them together, and how you reach them, results in a custom plan to fit your needs. Every time.
Experience in motivating people and reaching them where they are informs each step of the process along the way. No short-cuts.
Message development, based on input and insight then drives message placement. Not the other way around.
Too many firms provide solutions without problems. We understand that it’s about Engagement. That’s it.
When you engage people – truly engage them, you reach them. End of story.
Behavior is all about engagement. Engagement is the key ingredient to creating loyalty, support, and is the number one reason people choose who they are most likely to do business with.
Preparing any type of communication effort without engaging with your target audiences fails to consider that effective communication is active and not passive. Would you want to do business with an organization that doesn’t really know you or what you care about?
We help people who want to succeed. Period.
We’ve been around long enough to experience what works and what doesn’t. Times change, but fundamentals don’t.
Hundreds of our clients have achieved success over the years. Through our extensive network of expert communication professionals, we have the ability to harness whatever tools or platforms may be the perfect selection for your project. By first developing your custom strategy, we then determine engagement and the best means to achieve your goals.
Large project or small, working to achieve your goals is paramount.
Stacy Cornay the owner and founder of Communication Concepts, is an expert in the field of public relations and marketing. Due to over 30 years of hands-on experience with businesses, non-profits and individuals, she knows what works and what doesn’t.
Recognizing the need for customized planning and strategy for clients to be truly successful, Cornay founded Communication Concepts in 1994.
Utilizing a team of dedicated specialists, Communication Concepts has provided a wide variety of services to meet each client’s needs for 25 years.
Stacy Cornay is also a well-known columnist in the area. For many years she has had a monthly column, “Communication Concepts” in the Business Sections of both the Boulder Daily Camera and the Longmont Daily Times-Call. Her columns appear on this site.