Marketing

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’ve been reflecting upon this saying quite a bit lately, “A ship in the harbor is safe, but that’s not what ships are built for.” I’ve considered this saying throughout my life, mostly when I’m feeling unsure and afraid. I saw it in a bar many moons ago and it
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Mick Jagger, the wise old sage, said that you can’t always get what you want.  But if you try sometimes, well you might find, you get what you need. But what if I want what I want?  I’ve been thinking about this lately. Businesses often find themselves advising customers and
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts.  Like everything else, you need a strategy. Do you have a social media marketing strategy? If not, you should. It’s a summary of everything you plan to do and the goals you
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Years ago my son and his friend had a great idea for a business – selling used golf balls. They did extremely well, so well in fact that they had to stop. Why? Because they weren’t prepared for success. For years my dad used to run around the golf course
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I used to wake up thinking, “What kind of sandwiches should I make today?” Sandwiches were on my mind a lot then, particularly when school started. Sandwiches for school, sandwiches for field trips, sandwiches for quick snacks and for me! I like just about any kind of sandwich, but one
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

For sale signs in front of homes are popping up like May flowers. The signs represent new chapters, new adventures and the chance to invest in something that will grow over the years. Certain signs, however, remind me of how unpleasant the experience can be. Years ago my husband and
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Print is dead – why can’t people get this? This thought was shared recently at a gathering of local business people. It wasn’t the first time. Because the person in question was so confident in her assertion, most people just nodded. I asked why. Suddenly I felt like the dinosaur
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Reality television? I’ll take a pass. I find it too staged and unrealistic. However, The Bachelor, an American reality television dating game show, showcases some real lessons for those in business. I don’t watch the show, but millions have been tuning in since it launched in 2002. The drama, the
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Seems like I hit a nerve with my last column. Last month in this space I covered Generational Marketing. I knew the moment it was published. I began hearing from people, many people. Most had questions. Some had suggestions for future columns. All were generally supportive. Several felt not enough
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Not everything that goes around comes around again. Fashion, music, food and old friends come around again. Marketing even goes around in some respects. Basics that I learned a long time ago are being taught again as if they are new. Foundational concepts are reviewed over time and redefined as
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