Strategy

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

It’s raining as I write this column. After a near-drought summer and a hotter than usual autumn, the rain falling today is welcome. The rain that fell in September, 2013 was not welcome. It was unrelenting rain, rain that spawned a devastating flood that shook the foundations our community and
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

For the record, I hate to cook. I am not a foodie. I’m not a fan of blenders. I’m not entertained by measuring and mixing. If there are things to be done in the kitchen, I’d much rather be somewhere else. When my son was little, I put on a
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“Let’s see who can stay quiet the longest.” My parents often issued that challenge as a road trip strategy. I’m fairly competitive. Those who know me can testify that I also tend to be a tad verbose. Frequently the “let’s see who can stay quiet” game was played on long
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Hurry! Hurry! Omaha! Omaha! Those words had a lot to do with getting the Denver Broncos to the Super Bowl. Good public relations professionals know that those words also shout opportunity for businesses. Companies and organizations excelling at public relations don’t just luck in to it. They plan. They understand
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“With public sentiment, nothing can fail; without it nothing can succeed.” Abraham Lincoln made that statement long before the art of public relations was identified. As with so many things, Abe got it right. Public relations is sometimes referred to as “the second oldest profession.” The oldest shall remain unnamed.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

It was 1969 and I was out to get what I wanted for Christmas. I wanted a new outfit for my Barbie doll. Not any outfit would do. Just the outfit I saw advertised repeatedly. To make sure that precise outfit appeared under our tree, I launched an effective marketing
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Two things are of paramount importance to runners – having a positive self-image and always knowing the shortest distance to the next public restroom. When friends say they saw me out trotting, they undermine my positive self-image. What they perceive as trotting is to me running. I vowed to correct
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