Tomorrow is the big day.
It's April 15. It's time to pay the piper. If Uncle Sam's tax deadline slipped your mind, you probably tuned out those “responsibility” lectures.
We've all been on both ends of responsibility lectures. Our parents recycled lectures they got from their parents and used the lectures on us. We, in turn, rephrased the lectures in modern terms to guide the behavior of our progeny. Responsibility lectures are predictable. One size fits most circumstances – putting away toys, cleaning rooms, doing homework, coming to a full stop at stop signs, going to classes, doing what you should be doing and stop doing everything else. One word holds all the lectures together. Responsibility.
That's what we as parents emphasize as we strive to remedy perceived shortcomings or to modify the behavior of our offspring. Responsibility. And while we are pontificating on the finer points of responsibility, the eyes of our children are glazing over, just as our eyes glazed when we were young and we were on the receiving end of a responsibility lecture.
In business, responsibilities are matters of great consequence.
Businesses not only have mandated responsibilities to Uncle Sam, they have year-round responsibilities to their clients and customers, their employees, their families and their community. To meet those responsibilities, businesses need to grow and keep their doors open. That means marketing, not just once or twice a year but throughout the entire year.
What you did successfully last year may not work in today's economy. Expect change. Prepare your business for it. Stay current with trends to recognize change at its earliest showings. Then innovate. Shape change to your advantage. Don't put all your eggs in one basket. Use a variety of marketing methods to reach multiple target audiences.
These proven marketing techniques will help grow your business. In the process, be mindful that the tax collector will come calling at the same time next year. When Uncle Sam's bagman/woman shows up, forget about paying with a smile. Tried that. Doesn't work.
Uncle Sam wants cash.
Stacy Cornay is the owner of Communication Concepts Public Relations & Advertising.
Visit www.comm-concepts.com or call 303-651-6612.