Branding

Maybe You Had To Be There

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    I found myself doing it again.  Staring at a shelf trying to decide what to buy.  The clock was ticking in my head as I tried to make a decision, any decision. Recognizing that I wasn’t getting anywhere I spun around only to find another person right behind me. Also
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    What’s Your Reputation?

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Abraham Lincoln once said, “With public sentiment, nothing can fail. Without it, nothing can succeed.” Concerning business and individual reputations, no truer words have been spoken. It’s at the heart of what is known as reputation management. Reputation management refers to the influencing and controlling of an individual’s or group’s
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      Brand Journalism – More Than Just a Good Story

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        John tells a great story. I don’t care what he’s talking about, when he starts up I settle in for a grand experience. His words and gestures paint a picture that is vivid, believable and often funny. We all know someone like that. Technology simply can’t replace a good story.
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        Bolder Boulder Builds Brand and Community

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Dad was a serious runner. He ran 10 or more miles every day. Nothing stopped him, so the bar would be set high. If I asked him to run the Bolder Boulder with me, I needed to be committed. In my last column I noted that I’d never heard of
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          What Do You Want To Be Called?

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            Branding isn’t important I was recently informed. Names don’t matter – only actions. Wrong! Several years ago I was eagerly anticipating the high school graduation of our only son. However, I learned during this time that our treasured child would not receive his graduation diploma until all of his outstanding
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            Don’t Be Scared – Look for Potential

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              I’m scared. There are no more trick-or-treaters, but candy is still in the house and I’m in big trouble again. Each year I think I’ll handle it differently, but the delicious little bites tempt me over and over, year after year. This year, once again, I found myself standing in
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              Where are Your Followers?

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                If everyone is a leader, who is following? A friend whispered this question to me during a large gathering of business people recently. Several business owners were touting their leadership abilities, and the fact that all of their companies were leaders in some way. “Where are all of the followers,”
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                “Poser” Brands are Poison

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  Nothing is more boring than running laps on an inside track. Even watching golf is more exciting. Still, when the weather is bad, I’m forced to run inside. Running in circles on bad weather days may be good for me physically, but mentally – not so much. To beat the
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                  What’s in a Name? Everything

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    What’s in a name? Everything. When my son was in high school I seldom knew the last names of his friends. The old friends, I knew. The new friends came with only one name. When I pressed for last names, his standard response — “What does it matter?”. It mattered
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                    Super Bowl Ads Reflect Fundamentals

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      Super Bowl Sunday takes a lot of pre-party shopping. That’s what I was doing when I overheard a conversation between a four-year-old boy and his mom: Boy: “Can I have some gum?” Mom: “No.” Boy: “Please.” Mom: I said, ‘No’”. Boy: “Please!” Mom: “No! Now be a good boy.” Boy:
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