Engagement

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

When my son was small he was fond of saying “why”. All of the time.  Over and over again. Many of you have been there, are there or will be there. I always tried to answer, but often found myself thinking, “because!” Consumers increasingly want to know the “why” behind
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“Each year, the Great Pumpkin rises out of the pumpkin patch that he thinks is the most sincere,” Linus Van Pelt famously says each Halloween. “He’s gotta pick this one. He’s got to. I don’t see how a pumpkin patch can be more sincere than this one.” Every year Linus
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Where do we go from here? It’s a question being asked by businesses and organizations throughout the entire world. While things have changed, much remains the same. Understanding these differences is vital when it comes to creating productive marketing and advertising campaigns moving forward. I’ve been thinking about current opportunities,
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

My roses have wilted, my violets are dead. Demons run circles round and round in my head. In my case, demons don’t sport pointy horns. They don’t hold pitchforks. No, they are businesses that simply won’t provide a way to talk to a real, live, person. We are all frustrated
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I was recently invited to participate in a panel discussion regarding ethics and social media. I was asked to represent the field of public relations. While preparing I wondered, how many people really know what public relations is? Oddly enough, the public relations industry does a terrible job of public
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Gary Shandling once observed, “I’m dating a woman who evidently is unaware of it.” Is this happening to your business or organization? It could be. Among certain circles I’m known as a matchmaker. While I don’t set people up on dates, and I’m certainly not responsible for any marriages that
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Each year I resolve to become more involved with more worthy organizations and to actively support their causes. It’s a part of who I am. In fact, I’ve often joked that I work simply to support my volunteer habit. Over the years I’ve served on many, many boards of non-profit
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Some say that marketing is like sex, everyone is good at it. If only that were true! Reality, however, is often quite different. To be good at marketing, or sex, you need to truly connect with your target. This isn’t new. Therefore, I was somewhat surprised by the amount of
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Are you engaging your audiences? If you don’t know, you probably aren’t. If you aren’t you’re probably operating in an echo chamber of your own construction. Stephen R. Covey noted that our strength lies in differences, not in similarities. Only by finding out how others think, what they value, how
Like
Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I don’t care for chicken fried steak. I prefer hamburgers. Normally this isn’t an issue, but in high school it became a concern of mine. Back in the day I was a cheerleader. This involved a whole lot of fun, quote a bit of practice and some very long road
Like

Recent Columns