Engagement

Engagement is Worth the Effort

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    Gary Shandling once observed, “I’m dating a woman who evidently is unaware of it.” Is this happening to your business or organization? It could be. Among certain circles I’m known as a matchmaker. While I don’t set people up on dates, and I’m certainly not responsible for any marriages that
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    Resolve to Create Engagement in 2020

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Each year I resolve to become more involved with more worthy organizations and to actively support their causes. It’s a part of who I am. In fact, I’ve often joked that I work simply to support my volunteer habit. Over the years I’ve served on many, many boards of non-profit
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      Engagement Requires Understanding

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        Some say that marketing is like sex, everyone is good at it. If only that were true! Reality, however, is often quite different. To be good at marketing, or sex, you need to truly connect with your target. This isn’t new. Therefore, I was somewhat surprised by the amount of
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        Want to Be Engaged?

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Are you engaging your audiences? If you don’t know, you probably aren’t. If you aren’t you’re probably operating in an echo chamber of your own construction. Stephen R. Covey noted that our strength lies in differences, not in similarities. Only by finding out how others think, what they value, how
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          Chicken Fried Steak or Hamburgers?

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            I don’t care for chicken fried steak. I prefer hamburgers. Normally this isn’t an issue, but in high school it became a concern of mine. Back in the day I was a cheerleader. This involved a whole lot of fun, quote a bit of practice and some very long road
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            Timing In Life Is Everything

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              What if you threw a party and no one came? A month or so ago, I began putting together my Thanksgiving party. Figuring that I didn’t need to worry about the date, I delved into the guest list and menu. Somewhere along the way my son pointed out that he
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              Sponsorships Reflect Your Heart

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                Most people in business have gotten the call. It begins with an polite request for a few minutes of your time. The caller usually asks if you’ve received a letter, email or call from their organization. Then the conversation evolves into an impassioned plea for support of an event, a
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                New York City Invaded by Sagebrush

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  Henry Sell knew that details matter. The publisher and editor of Town and Country Magazine was a well-known figure in the New York literary scene years ago. He loved books and the West. After reading an article that my dad wrote about the West for the Rocky Mountain News, Sell
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                  Customer Service is Actually About the Customer

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    “Thank you for calling! Have we resolved your issue today?” “No,” I reply. “You haven’t helped me.” “Okay!” a perky voice responded. “We’ll be sending you an email survey that we hope you will take the time to fill out. Quality customer service is important to us and only by
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                    Facilitator Welcomes Party Crasher

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      He walked in late, looked around, and took a seat. I didn’t recognize him, but the late-comer seemed quite at home. I continued facilitating the group, but wondered why the stranger wasn’t participating. Finally I sent a question his way. “What do you think?” “I really don’t know what you
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