Engagement

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

My roses have wilted, my violets are dead. Demons run circles round and round in my head. In my case, demons don’t sport pointy horns. They don’t hold pitchforks. No, they are businesses that simply won’t provide a way to talk to a real, live, person. We are all frustrated
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I was recently invited to participate in a panel discussion regarding ethics and social media. I was asked to represent the field of public relations. While preparing I wondered, how many people really know what public relations is? Oddly enough, the public relations industry does a terrible job of public
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Gary Shandling once observed, “I’m dating a woman who evidently is unaware of it.” Is this happening to your business or organization? It could be. Among certain circles I’m known as a matchmaker. While I don’t set people up on dates, and I’m certainly not responsible for any marriages that
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Each year I resolve to become more involved with more worthy organizations and to actively support their causes. It’s a part of who I am. In fact, I’ve often joked that I work simply to support my volunteer habit. Over the years I’ve served on many, many boards of non-profit
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Some say that marketing is like sex, everyone is good at it. If only that were true! Reality, however, is often quite different. To be good at marketing, or sex, you need to truly connect with your target. This isn’t new. Therefore, I was somewhat surprised by the amount of
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Are you engaging your audiences? If you don’t know, you probably aren’t. If you aren’t you’re probably operating in an echo chamber of your own construction. Stephen R. Covey noted that our strength lies in differences, not in similarities. Only by finding out how others think, what they value, how
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I don’t care for chicken fried steak. I prefer hamburgers. Normally this isn’t an issue, but in high school it became a concern of mine. Back in the day I was a cheerleader. This involved a whole lot of fun, quote a bit of practice and some very long road
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

What if you threw a party and no one came? A month or so ago, I began putting together my Thanksgiving party. Figuring that I didn’t need to worry about the date, I delved into the guest list and menu. Somewhere along the way my son pointed out that he
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Most people in business have gotten the call. It begins with an polite request for a few minutes of your time. The caller usually asks if you’ve received a letter, email or call from their organization. Then the conversation evolves into an impassioned plea for support of an event, a
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Henry Sell knew that details matter. The publisher and editor of Town and Country Magazine was a well-known figure in the New York literary scene years ago. He loved books and the West. After reading an article that my dad wrote about the West for the Rocky Mountain News, Sell
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