Engagement

Do You Really Get Them?

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and location. I thought that knowing that stuff was like having a secret weapon. News
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    Engagement Is a Two-Way Street

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      I came upon a yelling man recently.  I was on my daily walk.  He seemed quite upset with someone.  As I drew nearer to him, I looked around curiously to see what was going on.  I didn’t see anyone else.  As I passed, he signaled at me to stop.  Taking
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      I’m Sorry Goes A Long Way

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        Beautiful day.  Beautiful clouds.  Beautiful flowers.  It couldn’t have been better.  Sitting on the patio of one of my favorite restaurants in the mountains,  I had no idea that things were about to change.  Quickly. That certain “click, click, click” sound reminded me of something.  Just when I realized what
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        Holiday Sales

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Mom always began the sell early. A casual word dropped around Thanksgiving, secret smiles directed my way in early December. Perhaps a few bars of “White Christmas” hummed under her breath. Next, holiday songs would ring through the air and the full-scale sale began. “Wouldn’t it be fun to go
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          Do You Get It?

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            “That’s so you!” I love when people say this to me, good or bad. It means that they really know me, for better or worse. Everyone wants to be recognized for who they really are. People, businesses and organizations that “get” us truly understand our uniqueness. Communication, in this arena,
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            Why Matters

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              When my son was small he was fond of saying “why”. All of the time.  Over and over again. Many of you have been there, are there or will be there. I always tried to answer, but often found myself thinking, “because!” Consumers increasingly want to know the “why” behind
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              It’s the Great Pumpkin Charlie Brown, Or Is It?

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                “Each year, the Great Pumpkin rises out of the pumpkin patch that he thinks is the most sincere,” Linus Van Pelt famously says each Halloween. “He’s gotta pick this one. He’s got to. I don’t see how a pumpkin patch can be more sincere than this one.” Every year Linus
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                Let Authenticity Guide You

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  Where do we go from here? It’s a question being asked by businesses and organizations throughout the entire world. While things have changed, much remains the same. Understanding these differences is vital when it comes to creating productive marketing and advertising campaigns moving forward. I’ve been thinking about current opportunities,
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                  Beware the Communication Death Spiral

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    My roses have wilted, my violets are dead. Demons run circles round and round in my head. In my case, demons don’t sport pointy horns. They don’t hold pitchforks. No, they are businesses that simply won’t provide a way to talk to a real, live, person. We are all frustrated
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                    About Public Relations

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      I was recently invited to participate in a panel discussion regarding ethics and social media. I was asked to represent the field of public relations. While preparing I wondered, how many people really know what public relations is? Oddly enough, the public relations industry does a terrible job of public
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