Focus Groups/Research

Tommy Grew First Impressions

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    An unexpected invitation started me thinking again about Tommy. Tommy was one of my first bosses. He was a friend who never met a stranger. He was a mentor to generations of “flower girls”. He brought beauty into the lives of others by digging in the dirt on his knees.
    Read More
    Like

    “Attaboys”, “Attagirls” Money in the Bank

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Did you see the look on that young boy’s face when a Bronco receiver tossed him the football after scoring a touchdown recently? Priceless. The boy felt like businesses feel when they get an unexpected “attaboy” or “attagirl” from out of nowhere. It’s gratifying when a satisfied customer or client
      Read More
      Like

      Focus Groups Spark “Aha!” Moments

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        “Donwenowourgayapparel” is one word. I thought that for many years. I didn’t understand the word, but I sang it dutifully through many school programs. Suddenly while singing “Deck the Halls” in another Christmas concert, it hit me. “Donwenowourgayapparel” isn’t one word. We are actually singing “…don we now our gay
        Read More
        Like

        Recent Columns