Focus Groups/Research

“Attaboys”, “Attagirls” Money in the Bank

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    Did you see the look on that young boy’s face when a Bronco receiver tossed him the football after scoring a touchdown recently? Priceless. The boy felt like businesses feel when they get an unexpected “attaboy” or “attagirl” from out of nowhere. It’s gratifying when a satisfied customer or client
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    Focus Groups Spark “Aha!” Moments

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      “Donwenowourgayapparel” is one word. I thought that for many years. I didn’t understand the word, but I sang it dutifully through many school programs. Suddenly while singing “Deck the Halls” in another Christmas concert, it hit me. “Donwenowourgayapparel” isn’t one word. We are actually singing “…don we now our gay
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