Marketing

Storytelling a Powerful Way to Connect

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    Did you watch the Winter Olympics this year?  Millions of people around the world did, including me. I was home with a bug during a few days of the competition and I found myself watching whatever was on at the time.  Sure, there were a lot of fantastic competitions and
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    Customer Experience Is More Than Customer Service

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Our sound system was on the fritz. Had been for some time. And after being tempted by a non-stop barrage of Prime Day advertising, I was primed to see what kind of a deal I could scoop up on a new system. After thoroughly researching a decision was made. Success!
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      One Million Bottle Caps Is A Lot!

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        How much is a million?  This question was posed to me, and my fellow  elementary school buddies, many moons ago.  Our teacher asked, “How many of you can count to one million?”  All of our hands went confidently up.  So, we started.  Turns out a  million is a  lot of
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        I’m Sorry Goes A Long Way

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Beautiful day.  Beautiful clouds.  Beautiful flowers.  It couldn’t have been better.  Sitting on the patio of one of my favorite restaurants in the mountains,  I had no idea that things were about to change.  Quickly. That certain “click, click, click” sound reminded me of something.  Just when I realized what
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          Clear Superpowers Win

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            I was once told that to win, I needed to be very clear about my superpower. I also needed to be able to make that superpower clear to others. Isn’t that what marketing is about? But what if you only have an elevator ride’s worth of time? What is your
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            Holiday Sales

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              Mom always began the sell early. A casual word dropped around Thanksgiving, secret smiles directed my way in early December. Perhaps a few bars of “White Christmas” hummed under her breath. Next, holiday songs would ring through the air and the full-scale sale began. “Wouldn’t it be fun to go
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              Maybe You Had To Be There

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                I found myself doing it again.  Staring at a shelf trying to decide what to buy.  The clock was ticking in my head as I tried to make a decision, any decision. Recognizing that I wasn’t getting anywhere I spun around only to find another person right behind me. Also
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                Cool Hand Luke’s Best Line is Marketing Reality

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  What we’ve got here is a failure to communicate. One of the best lines in cinema history came from the movie Cool Hand Luke starring Paul Newman. It runs through my head endlessly now. Why? Let’s take a look. Engagement vs. Education. Seems simple. So, why do so many businesses
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                  Do You Get It?

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    “That’s so you!” I love when people say this to me, good or bad. It means that they really know me, for better or worse. Everyone wants to be recognized for who they really are. People, businesses and organizations that “get” us truly understand our uniqueness. Communication, in this arena,
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                    Why Matters

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      When my son was small he was fond of saying “why”. All of the time.  Over and over again. Many of you have been there, are there or will be there. I always tried to answer, but often found myself thinking, “because!” Consumers increasingly want to know the “why” behind
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