Marketing

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I found myself doing it again.  Staring at a shelf trying to decide what to buy.  The clock was ticking in my head as I tried to make a decision, any decision. Recognizing that I wasn’t getting anywhere I spun around only to find another person right behind me. Also
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

What we’ve got here is a failure to communicate. One of the best lines in cinema history came from the movie Cool Hand Luke starring Paul Newman. It runs through my head endlessly now. Why? Let’s take a look. Engagement vs. Education. Seems simple. So, why do so many businesses
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“That’s so you!” I love when people say this to me, good or bad. It means that they really know me, for better or worse. Everyone wants to be recognized for who they really are. People, businesses and organizations that “get” us truly understand our uniqueness. Communication, in this arena,
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

When my son was small he was fond of saying “why”. All of the time.  Over and over again. Many of you have been there, are there or will be there. I always tried to answer, but often found myself thinking, “because!” Consumers increasingly want to know the “why” behind
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Twenty-seven years ago this month, I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined to
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

What do you think is the biggest marketing blunder of all time? Each year, lists are published to remind us of the most ridiculous, off target, offensive or downright puzzling campaigns. Clearly this isn’t a list that most businesses or organizations want to appear on. To understand where communication goes
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

My roses have wilted, my violets are dead. Demons run circles round and round in my head. In my case, demons don’t sport pointy horns. They don’t hold pitchforks. No, they are businesses that simply won’t provide a way to talk to a real, live, person. We are all frustrated
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Abraham Lincoln once said, “With public sentiment, nothing can fail. Without it, nothing can succeed.” Concerning business and individual reputations, no truer words have been spoken. It’s at the heart of what is known as reputation management. Reputation management refers to the influencing and controlling of an individual’s or group’s
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Many years ago I resolved to never identify New Year’s resolutions. I’ve managed to stick with this. I no longer believe in New Year’s resolutions, I believe in Daily resolutions. And while I generally use my first column of the year to discuss trends and things we should consider in
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

By now you’ve probably expressed what you are thankful for. It’s that time of year. As Thanksgiving rolled around, each of us was encouraged to take a moment to pause and reflect. We are, in fact, prompted time and time again throughout the entire holiday season to embrace gratitude and
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