Marketing

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Print is dead – why can’t people get this? This thought was shared recently at a gathering of local business people. It wasn’t the first time. Because the person in question was so confident in her assertion, most people just nodded. I asked why. Suddenly I felt like the dinosaur

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Reality television? I’ll take a pass. I find it too staged and unrealistic. However, The Bachelor, an American reality television dating game show, showcases some real lessons for those in business. I don’t watch the show, but millions have been tuning in since it launched in 2002. The drama, the

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Seems like I hit a nerve with my last column. Last month in this space I covered Generational Marketing. I knew the moment it was published. I began hearing from people, many people. Most had questions. Some had suggestions for future columns. All were generally supportive. Several felt not enough

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Not everything that goes around comes around again. Fashion, music, food and old friends come around again. Marketing even goes around in some respects. Basics that I learned a long time ago are being taught again as if they are new. Foundational concepts are reviewed over time and redefined as

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

The year was 1969. It was Thanksgiving. I was a little girl, preoccupied with showing off my pilgrim dress to the company that had arrived. Suddenly, I felt a great disturbance in the universe. Mom, grandma and all of the aunts were gone. Disappeared! Eventually I found them. They were

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

When our son moved into his own apartment a few years ago, he left behind a cache of precious memories. Among the trains, Legos, guitars and kid-size military paraphernalia, one item stands out. It’s covered with fur, it’s about the size of a Bronco linebacker, there’s a silly grin on

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

How are your home-grown tomatoes doing? I check mine a couple times every day, but so far there’s only a little showing. I’m still hopeful, however, for a bumper tomato crop. The last time it was this bad we had only one ripening tomato. But it was big. As it

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

We all have heard of the salesperson who can sell ice to an Eskimo. I can trump that. I’ve sold poo on a stick to tourists and had them lining up for more. It’s all in the marketing. Marketing isn’t rocket science, but to do it effectively you need to

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

There we were, and I couldn’t have been prouder. We were lined up in front of the church. The wedding was about to begin. My sweet little boy was all primed to go as ring-bearer. Then everything changed. “Where’s my bear suit?” he asked. Bear suit? What bear suit? Suddenly

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’ve freshened up my summer running clothes, resuscitated my favorite sweat-stained baseball cap, and am again pounding along my favorite outdoor running paths. But don’t look for me in a crowd of runners. I’m too competitive to compete. When it comes to competitive running, I’m a middle-of-the-pack woman. The whippet