Marketing

Communicate As If Your Life Depends On It

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    By now you’ve probably expressed what you are thankful for. It’s that time of year. As Thanksgiving rolled around, each of us was encouraged to take a moment to pause and reflect. We are, in fact, prompted time and time again throughout the entire holiday season to embrace gratitude and
    Read More
    Like

    Set Sail for the Future

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      I’ve been reflecting upon this saying quite a bit lately, “A ship in the harbor is safe, but that’s not what ships are built for.” I’ve considered this saying throughout my life, mostly when I’m feeling unsure and afraid. I saw it in a bar many moons ago and it
      Read More
      Like

      Are You Getting What You Want?

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        Mick Jagger, the wise old sage, said that you can’t always get what you want.  But if you try sometimes, well you might find, you get what you need. But what if I want what I want?  I’ve been thinking about this lately. Businesses often find themselves advising customers and
        Read More
        Like

        Let’s Get Social

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts.  Like everything else, you need a strategy. Do you have a social media marketing strategy? If not, you should. It’s a summary of everything you plan to do and the goals you
          Read More
          Like

          Are You Ready for Success?

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            Years ago my son and his friend had a great idea for a business – selling used golf balls. They did extremely well, so well in fact that they had to stop. Why? Because they weren’t prepared for success. For years my dad used to run around the golf course
            Read More
            Like

            Sandwiches Aren’t Just For Eating

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              I used to wake up thinking, “What kind of sandwiches should I make today?” Sandwiches were on my mind a lot then, particularly when school started. Sandwiches for school, sandwiches for field trips, sandwiches for quick snacks and for me! I like just about any kind of sandwich, but one
              Read More
              Like

              Can You Afford It?

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                For sale signs in front of homes are popping up like May flowers. The signs represent new chapters, new adventures and the chance to invest in something that will grow over the years. Certain signs, however, remind me of how unpleasant the experience can be. Years ago my husband and
                Read More
                Like

                Is Print Dead?

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  Print is dead – why can’t people get this? This thought was shared recently at a gathering of local business people. It wasn’t the first time. Because the person in question was so confident in her assertion, most people just nodded. I asked why. Suddenly I felt like the dinosaur
                  Read More
                  Like

                  Winning the Rose

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    Reality television? I’ll take a pass. I find it too staged and unrealistic. However, The Bachelor, an American reality television dating game show, showcases some real lessons for those in business. I don’t watch the show, but millions have been tuning in since it launched in 2002. The drama, the
                    Read More
                    Like

                    Talkin’ ‘Bout My Generation – Again

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      Seems like I hit a nerve with my last column. Last month in this space I covered Generational Marketing. I knew the moment it was published. I began hearing from people, many people. Most had questions. Some had suggestions for future columns. All were generally supportive. Several felt not enough
                      Read More
                      Like

                      Recent Columns