Marketing

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Reality television? I’ll take a pass. I find it too staged and unrealistic. However, The Bachelor, an American reality television dating game show, showcases some real lessons for those in business. I don’t watch the show, but millions have been tuning in since it launched in 2002. The drama, the
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Seems like I hit a nerve with my last column. Last month in this space I covered Generational Marketing. I knew the moment it was published. I began hearing from people, many people. Most had questions. Some had suggestions for future columns. All were generally supportive. Several felt not enough
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Not everything that goes around comes around again. Fashion, music, food and old friends come around again. Marketing even goes around in some respects. Basics that I learned a long time ago are being taught again as if they are new. Foundational concepts are reviewed over time and redefined as
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

The year was 1969. It was Thanksgiving. I was a little girl, preoccupied with showing off my pilgrim dress to the company that had arrived. Suddenly, I felt a great disturbance in the universe. Mom, grandma and all of the aunts were gone. Disappeared! Eventually I found them. They were
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

When our son moved into his own apartment a few years ago, he left behind a cache of precious memories. Among the trains, Legos, guitars and kid-size military paraphernalia, one item stands out. It’s covered with fur, it’s about the size of a Bronco linebacker, there’s a silly grin on
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

How are your home-grown tomatoes doing? I check mine a couple times every day, but so far there’s only a little showing. I’m still hopeful, however, for a bumper tomato crop. The last time it was this bad we had only one ripening tomato. But it was big. As it
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

We all have heard of the salesperson who can sell ice to an Eskimo. I can trump that. I’ve sold poo on a stick to tourists and had them lining up for more. It’s all in the marketing. Marketing isn’t rocket science, but to do it effectively you need to
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

There we were, and I couldn’t have been prouder. We were lined up in front of the church. The wedding was about to begin. My sweet little boy was all primed to go as ring-bearer. Then everything changed. “Where’s my bear suit?” he asked. Bear suit? What bear suit? Suddenly
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’ve freshened up my summer running clothes, resuscitated my favorite sweat-stained baseball cap, and am again pounding along my favorite outdoor running paths. But don’t look for me in a crowd of runners. I’m too competitive to compete. When it comes to competitive running, I’m a middle-of-the-pack woman. The whippet
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

While making the rounds at holiday parties, I’m often tempted to seek free advice. Even though good advice is there for the taking, I restrain myself. That’s why when I’m talking with a doctor and my knee is aching, I smile and ask the professional if she would like another
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