Marketing

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Seems like I hit a nerve with my last column. Last month in this space I covered Generational Marketing. I knew the moment it was published. I began hearing from people, many people. Most had questions. Some had suggestions for future columns. All were generally supportive. Several felt not enough

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Not everything that goes around comes around again. Fashion, music, food and old friends come around again. Marketing even goes around in some respects. Basics that I learned a long time ago are being taught again as if they are new. Foundational concepts are reviewed over time and redefined as

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

The year was 1969. It was Thanksgiving. I was a little girl, preoccupied with showing off my pilgrim dress to the company that had arrived. Suddenly, I felt a great disturbance in the universe. Mom, grandma and all of the aunts were gone. Disappeared! Eventually I found them. They were

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

When our son moved into his own apartment a few years ago, he left behind a cache of precious memories. Among the trains, Legos, guitars and kid-size military paraphernalia, one item stands out. It’s covered with fur, it’s about the size of a Bronco linebacker, there’s a silly grin on

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

How are your home-grown tomatoes doing? I check mine a couple times every day, but so far there’s only a little showing. I’m still hopeful, however, for a bumper tomato crop. The last time it was this bad we had only one ripening tomato. But it was big. As it

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

We all have heard of the salesperson who can sell ice to an Eskimo. I can trump that. I’ve sold poo on a stick to tourists and had them lining up for more. It’s all in the marketing. Marketing isn’t rocket science, but to do it effectively you need to

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

There we were, and I couldn’t have been prouder. We were lined up in front of the church. The wedding was about to begin. My sweet little boy was all primed to go as ring-bearer. Then everything changed. “Where’s my bear suit?” he asked. Bear suit? What bear suit? Suddenly

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’ve freshened up my summer running clothes, resuscitated my favorite sweat-stained baseball cap, and am again pounding along my favorite outdoor running paths. But don’t look for me in a crowd of runners. I’m too competitive to compete. When it comes to competitive running, I’m a middle-of-the-pack woman. The whippet

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

While making the rounds at holiday parties, I’m often tempted to seek free advice. Even though good advice is there for the taking, I restrain myself. That’s why when I’m talking with a doctor and my knee is aching, I smile and ask the professional if she would like another

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Why KISS? The thought kept running through my mind while I was pounding up I-25 on my way to a sold-out KISS concert at Cheyenne Frontier Days. Why KISS? Why has that rock band survived and thrived while so many others have crashed and burned or retired quietly to old