Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.
Most of us engage in some form of persuasion multiple times every day. Relationships require persuasion, as do politics, Santa letters, and of course advertising and marketing. Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill
Most of us engage in some form of persuasion multiple times every day. Relationships require persuasion, as do politics, Santa letters, and of course advertising and marketing. Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill