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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Several times a week I find myself scratching my head. I shake my head in wonder. I feel frustrated with the lack of consideration, the lack of know-how, the lack of experience being exhibited from an industry I care very much about. Other times, I just hit the delete key.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Have you ever worked in an environment that made you crazy?  Unhappy? Unappreciated? Undervalued?  Confused? How productive were you in that environment?  It’s likely you didn’t produce your best work.  Maybe you left. Trust among employers and employees is declining at an amazing rate.  Does this resonate with you? If
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Years ago, I asked a client how he knew he would be successful in his business.  “That’s easy,” he said. “No one does it like me.”  This notion underpins all successful marketing efforts – separating yourself, business or organization from the competition.   Others are likely to offer the same products
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Many years ago, I attended an event hosted by the Boulder Chamber of Commerce.  It was held at the Boulder Theater. The purpose was to introduce businesses to something known as the “world wide web”.  As we sat in the dark, our facilitator took us directly to the Library of
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Shopping on Thanksgiving Day?  Shopping while watching football?  While skiing? You bet! Not long ago this would have been impossible. However, shopping patterns have changed. So has shopping technology.  This year, before the turkey was even consumed, we saw the emergence of the super human holiday mindset. These shoppers use
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Tired of political advertisements yet?  I bet you are. Think it will end with the election this week? It won’t. We’re gearing up for a Presidential election year, so things are just getting started.  Given that we can’t avoid the noise, what can we learn about this type of communication?
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

As I made a mad dash over the bushes, between the buildings and over a curb I kept thinking – what went wrong? Earlier in the evening my friends and I gathered, eggs in hand, near a road in our town with a fair amount of traffic. Our plan was
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I live in the shades of grey. Therefore, the increasing use of binary choices in communication has me baffled.  Only two choices?  Why? There’s a whole world out there with infinite choices! Binary thinking, by definition, is believing that there are only two sides. Everyone must pick one. It seems
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

In 2009 I wrote what would turn out to be one of my most read, most re-published columns ever. It hit home with many people, and was shared with businesses and individuals throughout the country. A news organization even had a copy of the column hanging in their advertising department
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Traditional marketing is dead — why can’t people get this? This thought was shared recently at a gathering of local business people. It wasn’t the first time. Because the person in question was so confident in her assertion, most people just nodded. I asked why. Suddenly I felt like the
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