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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Traditional marketing is dead — why can’t people get this? This thought was shared recently at a gathering of local business people. It wasn’t the first time. Because the person in question was so confident in her assertion, most people just nodded. I asked why. Suddenly I felt like the
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

It’s time again. Time to talk about websites. Why? Because everyone has one. Or should have one. Few small businesses and organizations do them well however. It’s understandable. We are busy doing what we do. Right? But failure to recognize how important our websites are could lead to missed opportunities.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’m frequently asked how I generate ideas for my monthly column. Some are my own thoughts based on what I personally think is relevant at the time. Some are suggested to me by readers. But mostly I practice what I preach. I first consider my client. What are their goals?
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I had lunch with an assembly of Sikhs earlier this week.  I hadn’t planned to do so, but they were in the lobby of the Colorado State Capitol offering bowls of tastiness. They were drawing attention to their community and religion.  While enjoying a truly great dish, I was informed
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I’ve landed on a new email list.  So, what you ask?  Aren’t we all added to new lists every day? This, however, is a specific list of reporters and media. It’s used by public relations professionals and communicators to reach different media outlets.  But, I’m not a reporter. I’ve  worked
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Some of you got it. Some didn’t. I’m referring to my last column. I challenged communicators to do a better job of relationship building through effective communication. I noted how many conversations encompass a zero-sum gain perspective, thus limiting true dialogue and creating “winners” and “losers”. I also emphasized the
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