Planning

Customer Experience Is More Than Customer Service

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    Our sound system was on the fritz. Had been for some time. And after being tempted by a non-stop barrage of Prime Day advertising, I was primed to see what kind of a deal I could scoop up on a new system. After thoroughly researching a decision was made. Success!
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    Actions Speak Louder

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Priorities are what we do.  Not what we say we’re going to do. Summer reminds me of Dad. He used to point this out to me about priorities on a regular basis. I usually responded with an eye roll. But I knew he was right. For years I said I
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      2022 Brings Communication Reckoning

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        I up and quit one day. I gathered my juice, my animal crackers, and set up camp in the closet. Being a child, I figured that my parents would be so sorry that I was gone that they wouldn’t make me do my “job” anymore.  But they didn’t notice I
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        What Does Success Look Like?

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Twenty-seven years ago this month, I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined to
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          Let Authenticity Guide You

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            Where do we go from here? It’s a question being asked by businesses and organizations throughout the entire world. While things have changed, much remains the same. Understanding these differences is vital when it comes to creating productive marketing and advertising campaigns moving forward. I’ve been thinking about current opportunities,
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            Priorities Get Done Utilizing Key Performance Indicators

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              Priorities are what we do.  Not what we say we’re going to do. Dad used to point this out to me on a regular basis. I usually responded with an eye roll. But I knew he was right. For years I said I wanted to run the Bolder Boulder.  He
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              Plan Now to Succeed

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                In 2009 I wrote what would turn out to be one of my most read, most re-published, columns ever. It hit home with many people, and was shared with businesses and individuals throughout the country. A news organization even had a copy of the column hanging in their advertising department
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