Strategy

2022 Brings Communication Reckoning

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    I up and quit one day. I gathered my juice, my animal crackers, and set up camp in the closet. Being a child, I figured that my parents would be so sorry that I was gone that they wouldn’t make me do my “job” anymore.  But they didn’t notice I
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    It’s the Great Pumpkin Charlie Brown, Or Is It?

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      “Each year, the Great Pumpkin rises out of the pumpkin patch that he thinks is the most sincere,” Linus Van Pelt famously says each Halloween. “He’s gotta pick this one. He’s got to. I don’t see how a pumpkin patch can be more sincere than this one.” Every year Linus
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      What Does Success Look Like?

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        Twenty-seven years ago this month, I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined to
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        Let Authenticity Guide You

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          Where do we go from here? It’s a question being asked by businesses and organizations throughout the entire world. While things have changed, much remains the same. Understanding these differences is vital when it comes to creating productive marketing and advertising campaigns moving forward. I’ve been thinking about current opportunities,
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          Priorities Get Done Utilizing Key Performance Indicators

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            Priorities are what we do.  Not what we say we’re going to do. Dad used to point this out to me on a regular basis. I usually responded with an eye roll. But I knew he was right. For years I said I wanted to run the Bolder Boulder.  He
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            Have Something to Say? Consider a Podcast

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              David Letterman once said, “I’d like to do a podcast about guys wearing shorts when it’s cold.” Sounds funny, but you can find just about anything you want to know more about in the world of podcasts. More and more people are talking about podcasts. It’s an alternative way to
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              Are You Getting What You Want?

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                Mick Jagger, the wise old sage, said that you can’t always get what you want.  But if you try sometimes, well you might find, you get what you need. But what if I want what I want?  I’ve been thinking about this lately. Businesses often find themselves advising customers and
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                Let’s Get Social

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts.  Like everything else, you need a strategy. Do you have a social media marketing strategy? If not, you should. It’s a summary of everything you plan to do and the goals you
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                  The Experience Matters

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    You may know that a brand is defined by the customer’s experience and that the experience is delivered by the employees. So, how are you doing? Worthwhile communication between humans requires a certain touch. In fact, the word communicate is derived from the Latin “communicare” which means “to share”. How
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                    What Does Success Look Like?

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      Twenty five years ago this month I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined
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