Strategy

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

It was 1969 and I was out to get what I wanted for Christmas. I wanted a new outfit for my Barbie doll. Not any outfit would do. Just the outfit I saw advertised repeatedly. To make sure that precise outfit appeared under our tree, I launched an effective marketing
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Two things are of paramount importance to runners – having a positive self-image and always knowing the shortest distance to the next public restroom. When friends say they saw me out trotting, they undermine my positive self-image. What they perceive as trotting is to me running. I vowed to correct
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