Strategy

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“With public sentiment, nothing can fail; without it nothing can succeed.” Abraham Lincoln made that statement long before the art of public relations was identified. As with so many things, Abe got it right. Public relations is sometimes referred to as “the second oldest profession.” The oldest shall remain unnamed.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

It was 1969 and I was out to get what I wanted for Christmas. I wanted a new outfit for my Barbie doll. Not any outfit would do. Just the outfit I saw advertised repeatedly. To make sure that precise outfit appeared under our tree, I launched an effective marketing
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Two things are of paramount importance to runners – having a positive self-image and always knowing the shortest distance to the next public restroom. When friends say they saw me out trotting, they undermine my positive self-image. What they perceive as trotting is to me running. I vowed to correct
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