Strategy

Have Something to Say? Consider a Podcast

    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

    David Letterman once said, “I’d like to do a podcast about guys wearing shorts when it’s cold.” Sounds funny, but you can find just about anything you want to know more about in the world of podcasts. More and more people are talking about podcasts. It’s an alternative way to
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    Are You Getting What You Want?

      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

      Mick Jagger, the wise old sage, said that you can’t always get what you want.  But if you try sometimes, well you might find, you get what you need. But what if I want what I want?  I’ve been thinking about this lately. Businesses often find themselves advising customers and
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      Let’s Get Social

        Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

        Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts.  Like everything else, you need a strategy. Do you have a social media marketing strategy? If not, you should. It’s a summary of everything you plan to do and the goals you
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        The Experience Matters

          Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

          You may know that a brand is defined by the customer’s experience and that the experience is delivered by the employees. So, how are you doing? Worthwhile communication between humans requires a certain touch. In fact, the word communicate is derived from the Latin “communicare” which means “to share”. How
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          What Does Success Look Like?

            Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

            Twenty five years ago this month I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined
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            What’s Your Strategy?

              Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

              Are you practicing “strategery”? Strategery wasn’t a recognized word until 2000 when it was used in a Saturday Night Live sketch satirizing George W. Bush and Al Gore, two candidates for President of the United States. While funny sounding, the word seemed to epitomize the twisted machinations that often take
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              Resolutions – In One Year and Out the Other?

                Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                May all your troubles last as long as your New Year’s Resolutions! This old traditional toast still applies today. For all of the talk about Resolutions, very few last very long. So, why do we make Resolutions in the first place? Resolutions have changed significantly over time, but the basic
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                How Good is Your Business Reputation?

                  Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                  “Here he comes again!” The crowd divided to let the wild man through. The subject of interest, somewhat but not entirely slowed down by the crowd, was racing through a recent event breaking several different items in his wake. “He’s like a bull in a china shop!”, people shouted. This
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                  You Can’t Wear A Suit On A Float

                    Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                    I love a parade. I love the bands, the colors, the excitement, and even the floats. However, I hate to decorate floats, even though I’ve found myself doing so many times over the years. Some people love to decorate floats, but I find it tedious. I have nightmares about stuffing
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                    What Are You Doing There?

                      Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

                      Have you ever walked in to a room and wondered what you are doing there? Recently I cruised through my house picking up a few things here and there. I rearranged a few items, did a bit of laundry and noticed it was time to go to the grocery store.
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