Strategy

Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Feeling social? That’s great, but how can your business move beyond just being social in your marketing efforts.  Like everything else, you need a strategy. Do you have a social media marketing strategy? If not, you should. It’s a summary of everything you plan to do and the goals you
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

You may know that a brand is defined by the customer’s experience and that the experience is delivered by the employees. So, how are you doing? Worthwhile communication between humans requires a certain touch. In fact, the word communicate is derived from the Latin “communicare” which means “to share”. How
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Twenty five years ago this month I founded my business. “Experts” advised me that my business would likely fail within the first five years. Thoroughly encouraged, I set my sights on creating the kind of business that I would want to patronize, one that would be successful. I was determined
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Are you practicing “strategery”? Strategery wasn’t a recognized word until 2000 when it was used in a Saturday Night Live sketch satirizing George W. Bush and Al Gore, two candidates for President of the United States. While funny sounding, the word seemed to epitomize the twisted machinations that often take
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

May all your troubles last as long as your New Year’s Resolutions! This old traditional toast still applies today. For all of the talk about Resolutions, very few last very long. So, why do we make Resolutions in the first place? Resolutions have changed significantly over time, but the basic
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

“Here he comes again!” The crowd divided to let the wild man through. The subject of interest, somewhat but not entirely slowed down by the crowd, was racing through a recent event breaking several different items in his wake. “He’s like a bull in a china shop!”, people shouted. This
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

I love a parade. I love the bands, the colors, the excitement, and even the floats. However, I hate to decorate floats, even though I’ve found myself doing so many times over the years. Some people love to decorate floats, but I find it tedious. I have nightmares about stuffing
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Have you ever walked in to a room and wondered what you are doing there? Recently I cruised through my house picking up a few things here and there. I rearranged a few items, did a bit of laundry and noticed it was time to go to the grocery store.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

One of the biggest mistakes in my life was assuming the wasabi on my plate was avocado. Years ago, I was the keynote speaker for a large luncheon meeting. Over 150 people were gathered to be entertained by my thoughts and wisdom. I’d been working on my speech for weeks.
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Originally published in the Boulder Daily Camera and the Longmont Daily Times-Call.

Bindweed may do me in this year. It was okay at first when we bought our new house years ago. Little pink and white flowers greeted us from the fringes of multiple gardens. Some flowers even ventured out into the lawn. They were pretty from afar. Up close and personal,
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